Build it and they will come? Attracting and retaining female tech talent

The creative might blow you away, the targeting might be on point, but unless an organization has a compelling reason for female talent to join, a recruitment campaign will not represent a good ROI today or in the future.For your audience to take notice – to spark interest, inspire conversation, or apply for a vacancy – the proposition that you take to market must be interesting but it must also be authentic. That’s why, before we design creative or strategy for our clients, we want to…

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