Drinking bleach, spreading cow dung and sleeping next to chopped onions. How can employers use ‘influencer marketing’ to build reputation?

It’s no secret that influencer marketing is booming. No matter which social channel you turn to, influencers have cultivated a steady presence and loyal audiences — and brands are noticing. In fact, 63% of marketers are planning to increase their influencer marketing spend over the next year alone.And it’s not limited to corporate businesses. The UK’s Department for International Development (DFID) launched a £500,00 influencer marketing campaign earlier this year to counter harmful…

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