Snowflakes have helped change perceptions of the Army

So there was a lot of discussion around the Army’s latest campaign that launched in January, there always is. People are fascinated by their campaigns. In fact, it is probably the most high profile recruitment campaign and for anyone that works in the world of employer branding and communications, one that you end up referencing to explain what you do at work!The campaign refers to ‘snowflakes’, ‘phone zombies’ and ‘me me me millennials’ which naturally sparked an element of controversy, but…

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