The offline lives of children

Kid-spending economy in the UK is worth £24.1bn per year. 58% of kids are still spending more money offline compared to online; however, this has decreased by 6% in the past year. Understanding their offline behaviour has insights for all employers keen to reach future talent.  Teenagers specifically are spending the most on food, drinks and snacks, followed by clothes and shoes.Women’s World Cup helps accelerate participation in football. Girls are 8% more likely to watch football on screen…

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