Want to join World’s Most Attractive Employers? You need a better grasp of Employer Branding

Interesting to see The Firm – whose last two surveys of HR Director priorities put employer branding to the top of their investment list – highlighting that 37% of Talent Acquisition specialists rank their knowledge around employer branding as ‘weak’ or ‘getting by’. This contrasts hugely with the latest Universum report into Employer Branding NOW which looks at both the broad HR population and also the World’s Most Attractive Employers (WMAE) – a cohort of top global employers – as…

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