In this episode of Talking Talent, we’re talking about company culture – why it’s important, how to build one that attracts the employees you want to hire and what you can do to embrace authenticity.
Right now, your company culture is especially important. COVID-19 has changed the way we’ve all worked. A strong culture can help support your employees’ mental health throughout this crisis, and in the long term, it can help with a robust recovery by helping you hire and retain the best talent.
In this episode, we hear from three experts. The first is Vanessa Hawes, Senior Employer Brand & Communications Strategist at PeopleScout.
As a member of PeopleScout’s talent advisory practice, Vanessa supports our clients to effectively launch, embed, manage and measure their employer brand. Vanessa leads a number of strategic employer brand accounts, as well as supporting the RPO division and PeopleScout globally. Vanessa takes an active interest in inclusion and diversity, especially female representation in business and STEM and social mobility.
The second is Frances-Leigh Husband, Sales Manager at Guardian Jobs.
In her role, Frances heads up both the Guardian Jobs public services and client relationship teams. With more than 15 years of experience at the Guardian, she has overseen the evolution of the digital business model and developed a sales strategy which has produced new revenue streams and delivering growth.
Finally, we’re joined by Helen Durkin, the EMEA Employer Brand Program Manager at Indeed.
In her role, she responsible for building Indeed’s employer brand reputation and owning the content and advertising strategy across EMEA. With more than 10 years in the industry, Helen has experienced most of the challenges within the employer branding space. Helen has won awards for her work—and even served as an award judge herself, so she knows her stuff.
We recorded this podcast earlier this year, before the COVID-19 crisis had impacted much of the world, but we believe the insights are still valuable and relevant today.