UK-Based Awards Program Gives Distinction for PeopleScout’s Innovation and Creativity in Their Work with Clients
LONDON – November 15, 2023 – PeopleScout has been named a three-time winner in the 2023 Recruitment Marketing Awards. The awards recognise the company’s success in campaign development, art direction and recruitment website design for their clients. PeopleScout also made the shortlist for the Video (£15,001+), Employer Brand, Recruitment Effectiveness and Agency of the Year awards.
Since its launch in 1980, the Recruitment Marketing Awards have recognised excellence and professionalism in recruitment marketing and talent management. A total of 26 awards were given this year. One winner is selected in each category, after careful review by two judging panels.
“These honours from the Recruitment Marketing Awards and recognition among our industry peers are a testament to our team’s expertise and creativity,” said PeopleScout Head of Talent Advisory, David Coombs. “We remain grateful for the trust our clients place in us to develop new and unique ways of attracting and engaging top talent.”
PeopleScout’s winning entries include:
Campaign of the Year and Best Art Direction – Herts Care Careers
Herts Care enlisted PeopleScout’s help in creating a bright, vibrant and playful campaign to help make careers in the care industry more sought after and seen in a new light. The bold, attention-grabbing and inspiring art direction delivered Herts Care’s ambition—visuals used brought a “sense of adventure” to people in the health company’s care and represented the love-of-life in the individuals they seek to support. Judges said the concept was “creative, fun and showcased a different side of the organisation.”
Best Recruitment Website (under £50,000) – Home Office
Struggling to meet objectives because of misconceptions about what it means to be a civil servant, the Home Office sought PeopleScout’s expertise to create a new recruitment website and develop a targeted employer brand. The team created an approach that was thoroughly researched, evidenced and tested, and was designed to supercharge the user experience and change perceptions about working at the Home Office. To attract people to consider careers with the organisation, the visual style of the website incorporated a contemporary colour palette and emphasised diversity in its imagery. The site surpassed the initial target of 100,000 users in the first 12 months, attracting 458,847 users within the first year. Judges called the website “creative, different from the usual government scope and very engaging.”
PeopleScout’s UK-based talent advisory practice provides world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, talent market insights and more. Their passionate team of problem solvers—from psychologists and creatives to strategists and technologists—offer a depth and breadth of experience gained over 30 years of creating award-winning strategies for clients across the globe in every sector.
See the full list of 2023 RMA winners here.
Senior Manager, External Communications