Awards celebrating creativity and innovation in recruitment marketing and employer branding honour PeopleScout for their work with clients
LONDON—February 19, 2024—PeopleScout was the recipient of two 2024 RAD Awards, in the Candidate Experience and Visual Craft categories, as recognition for their work with Heathrow Airport and Kent County Council. PeopleScout was also shortlisted for awards in the Employer Brand-National, Single Use of Video and Use of Technology categories for their work with Circle Health Group, Building Safety Regulator and Heathrow Airport, respectively.
In its 35th consecutive year, the RAD Awards recognise winners across 20 categories, championing the very best in recruitment marketing and employer branding. To be considered for an award, agencies in partnership with their clients, as well as in-house teams, enter their most innovative and effective solutions in talent acquisition, retention and employer branding, from the past year. All entries are judged by a panel of industry experts.
“We are thrilled by this recognition from the RAD Awards for our fresh approach to employer branding and recruitment marketing,” said David Coombs, Head of Talent Advisory for EMEA at PeopleScout. “Our teams continue to outthink the competition, drive creativity and innovation in our solutions, and we remain grateful to our clients for their willingness to embrace these progressive strategies.”
PeopleScout’s winning entries include:
Candidate Experience, Heathrow Airport
With 80 million travellers coming through Heathrow Airport each year, it must screen thousands of potential security officers in what can be a long process for the candidate. Together, the teams developed an innovative technology solution to re-engineer the process so that it was completely virtual, reducing hiring times from weeks to just days.
The judges said PeopleScout’s bespoke candidate portal showed “super strong return on investment” and was a “well thought out, clearly mapped campaign.”
Visual Craft, Kent County Council
An eye-catching, three-dimensional wooden board game brought together employees at Kent County Council, highlighting everything the council could offer them in terms of development, support and rewards.
Judges described this entry as “different and refreshing,” calling it “ambitious and visually unique.” They applauded PeopleScout for the care they took in crafting its design.
PeopleScout’s UK-based talent advisory practice provides world-class expertise in employer branding, social & digital communications, recruitment marketing, assessment, DE&I consulting, talent market insights and more. With a mission to outthink the competition through innovative solutions, their passionate team of problem solvers—from social experts and creatives to strategists and technologists—offer a depth and breadth of experience gained over 30 years of creating award-winning strategies for clients across the globe in every sector.
See the full list of 2024 RAD Award winners here.
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